Who we are

WellServe is operated by WellServe Digital Ltd, a company registered in England & Wales (company number 17172951). For any privacy query, contact hello@wellserve.co.uk.

What we collect

We keep this deliberately minimal:

Cookies & analytics

We use Google Analytics 4 to understand which guides and pages are genuinely useful, so we can write more of what helps. It only runs if you accept it: when you first visit, a banner asks for your consent, and no analytics cookies are set unless you say yes. If you decline, we respect that choice and won't ask again on that device. You can change your mind at any time by clearing your browser's site data for wellserve.co.uk, which resets the banner.

Analytics data is collected with IP anonymisation enabled and is used only in aggregate — we can't identify you from it, and we don't combine it with any other information. Google processes this data under its own privacy policy. Beyond this, we set no advertising or tracking cookies of any kind.

How we use it

Your email address is used only to send the WellServe newsletter you signed up for, or to respond to a query you've raised. We don't sell, rent, or share your data with third parties for marketing purposes.

Email marketing

Newsletter emails are sent via MailerLite. Every email includes an unsubscribe link, and you can opt out at any time — we'll stop processing your data for marketing purposes as soon as you do.

Your rights

Under UK GDPR, you have the right to:

To exercise any of these, email hello@wellserve.co.uk. If you're unhappy with how we've handled your data, you also have the right to complain to the Information Commissioner's Office (ICO).

Data retention

We keep newsletter data for as long as you remain subscribed, and correspondence for as long as reasonably needed to resolve your query. You can ask us to delete either at any time.

Changes to this policy

We'll update the issue number and review date above if this policy changes materially.

This policy is provided as general information and reflects our current practices at the time of writing. It is not a substitute for professional legal advice.